Creating Value through Integrated Product–Service Offerings
This workshop introduces Product–Service Systems as a strategic approach to value creation through integrated products and services.
Key topics include:
- Servitization and PSS concepts
- Types of PSS and value propositions
- Customer co-creation and experience design
- PSS-oriented business models
- Performance implications of PSS adoption
Key takeaway:
Participants will be able to conceptualize and design PSS offerings aligned with customer needs and business strategy.
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