Enhancing Communication Performance with AI
This workshop explores how AI tools support marketing and communication functions while maintaining human oversight.
Key topics include:
- AI applications in marketing and PR
- Content creation, personalization, and engagement
- Data-driven audience insights
- Governance, ethics, and reputational risks
- Skill requirements for AI-supported communication
Key takeaway:
Participants will understand how to use AI to enhance communication effectiveness responsibly.
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